Leaflet Distribution also know as flyering, door to door distribution or letterbox distribution is a circular distribution marketing strategy in which promotional printed media such as leaflets, newspapers, flyers and other paper based material is place through the letterbox of households or businesses for the purpose of promoting a product or service.
Once your ideal customer is identified, we offer several options for geo-targeting the delivery of your promotional leaflet
Postcode sector targeting
Postcodes are delivery points used by Royal Mail to deliver post across the UK. Postcode sectors are all post codes within the last 3 digits of a postcode. For example, if a postcode sector is NW1 5AA the postcode district would be NW1 and the sector 5. Therefore all delivery points would be within NW1 5 such as NW1 5aa, NW1 5AB, NW1 5BB etc.
Custom maps can be provided to us digitally or printed. In addition, we offer the ability for our clients to create a custom map via our online mapping tool. This allows one to create a polygon shape around the target area for distribution.
Wards and electoral divisions
Wards and electoral divisions in the United Kingdom are electoral districts at sub-national level represented by one or more councillors. The ward is the primary unit of English electoral geography for civil parishes and borough and district councils, electoral ward is the unit used by Welsh principal councils, while the electoral division is the unit used by English county councils and some unitary authorities.
Mosaic is a cross-channel classification system developed by Experian to record and identify changes in the structure of UK society. Mosaic creates an easy to understand segmentation that allocates individuals and households into groups and detailed types allowing you to make sure that you can distribute relevant communications based on audience behaviour.
distribution by radius
This type of targeting is normally used by restaurants, tuition companies and any business or organisation seeking to generalise their distribution based on distance. Typically, there are no demographic requirement, with the distribution based entirely on areas within a specified proximity.
In this configuration, delivery media is addressed to a specific person or entity. The full address of all delivery points must be available with each posted by the royal mail posted network or hand delivered by BRITISH POST (dependant on the size of the campaign). British Post will deliver your promotional media to each address as part of your campaign.