Leaflet Distribution Prices
Leaflet Distribution Prices across London and the UK have risen sharply over the past 10 years. Our leaflet distribution service in London is priced on an individual basis. British Post recognises that each company is different and the needs of organisations would vary from business to business, large or small. With this in mind, we endeavour to tailor our packages to meet the needs of clients. Typically, across the distribution industry prices should generally be within the following brackets to indicate that the job will be conducted to a satisfactory standard:
What you shoud expect to pay for Leaflet Distribution Services
Price for Shared Distribution – £25 – £55. Prices for this service can vary significantly and is normally governed by the number of promotional leaflets/flyers from different companies being distributed together on the same round. The more promotional flyers being advertised together the cheaper it is for advertisers. The disadvantage of pairing lots of advertisers in a leaflet distribution campaign is that the advertiser shares its impression with others, potentially eroding the opportunity to convey a message effectively. There is also a possibility of the householder being overwhelmed by choice, increasing the likelihood of leaflets or flyers being binned.
Price of Solus Distribution – £65 – £110. Solus distribution refers to leaflets or flyers being delivered through letterboxes alone and without being accompanied by any other advertiser. This in turn, maximises the probability of a householder having the opportunity to view your promotional material. In terms of pricing; bear in mind the minimum wage in London at the time of writing this article is £9.50 for age 23 years and over. To deliver 1000 flyers in a terraced area takes on average 5 hours. Therefore, 5×9.5=£47.50 which means the wage of a distributor before travelling costs, paper costs and other campaign management cost is significant. It is therefore safe to assume that any company offering solus distribution in London for less than the aforementioned guide price raises serious doubts over the quality of the distribution campaign. In the leaflet distribution industry, one normally gets what one pays for. It is the sad reality that if you are paying cheap for this service, chances are not all your flyers or leaflets will reach the doors of the target audience.
When making enquiries for a quotation, be vigilant and don’t be afraid to ask pertinent questions related to how campaigns will be carried out.