Royal Mail Door to door vs British Post Distribution
Royal Mail Door to Door is a service offered by the Royal Mail, the national postal service of the United Kingdom. This service is designed to deliver leaflets, brochures, and other promotional materials directly to households in specific locations.
The effectiveness of the Royal Mail Door to Door service depends on various factors, such as the quality of the materials you’re distributing, the targeting of your audience, and the timeliness of your delivery.
When it comes to quality, the service is reliable, Royal Mail guarantees a delivery of your leaflets, brochures, etc. in a specific number of days. It also uses a wide network of local delivery partners, which allows for a more accurate targeting of your audience.
However, it is important to keep in mind that this service is not without its limitations. It is worth noting that not all households will receive the materials you distribute and that response rates can vary widely, depending on the nature of your materials and your target audience. Royal Mail generally has long wait times for the commencement of campaigns. In addition, leaflets/flyers are not GPS tracked as Royal Mail does not have the infrustructure to support this type of verification.
Overall, Royal Mail Door to Door is a reliable, effective way to distribute promotional materials directly to households in specific locations. However, it’s important to have realistic expectations and to track your results in order to gauge the effectiveness of your campaign.
Advantages to using British Post over royal mail:
- All leaflet distribution campaigns are GPS tracked.
- Our dates are flexible and our customers are in full control of campaign start and end dates.
- Changes can be made swiftly and without detrimental consequence.
- Map reports regarding delivery area are produced and available to clients.
- Dedicated account manager with a more personalised experience.
If you are interested in learning more about British Post’s comprehensive door to door distribution service, contact info@localhost or 020 3137 6227.